Fans in the fitness industry often ask me about the best way to get their name out there and how to get sponsored. It’s a popular topic and not one with a simple answer.
Fit Life Can Be Expensive
Living a fit life can be quite expensive, especially if you’re competing. To stay in great shape or be competitive in the fitness industry, you have to maintain very specific eating habits, training, supplements, and bodywork.
These all become very costly when you look at them as monthly expenses, and these are just the basics. There are also show fees, suit costs, tanning, and other expenses to consider. Many athletes are happy to become a brand ambassador in exchange for supplements to offset their nutrition costs.
What Sets You Apart?
To figure out how to get sponsored, you have to ask yourself what qualities a potential company would be looking for. You have to figure out how to make yourself stand out among the thousands of other athletes who are also looking for sponsorship and ask yourself what sets you apart from everyone else.
So, you’d think becoming a pro in the IFBB or any other professional league should be good enough to pick up a sponsor, right? Unfortunately, that’s not true at all. Simply being a pro athlete in the fitness industry doesn’t bring any actual value to a brand. There are hundreds of new pros every year, but not many companies are expanding and looking for pro athletes to sponsor.
To be of value, you must have influence in the industry. Any company who may be interested will want to know what specific things you bring to the table as an athlete and spokesperson. Additionally, they have to believe in you and what you stand for.
It’s great to think about how to get sponsored, but you have to lay the groundwork first. Work on growing your social media network in order to reach more organic followers with shared interests. At the end of the day, the object is to grow the sponsors brand awareness as well as your own. It’s a collaborative effort.
Stay True to You
The most important thing to remember is to stay true to yourself and what you believe in. This helps maintain the loyal fan base you’ve developed. Besides, you want to always feel proud and confident when you promote your sponsors products.
Note: For information purposes only. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.